Outdoor advertising is easy to picture: a billboard, bus shelter or poster. Online advertising is familiar too: search adverts, social feeds, websites and apps.
Indoor digital advertising sits somewhere between those worlds. It uses physical screens in real locations while the advertising displayed on them is digitally managed.
What does an advertiser actually buy?
At its simplest, an advertiser buys a place within the advertising rotation displayed on a screen or group of screens.
But “digital screen advertising” on its own does not tell you very much. A business should ask where the screen is, how the location is selected, how inventory is controlled, who prepares the creative, what the commitment is and how campaign activation is confirmed.
Why put screens indoors?
People are already inside a venue for another reason. They may be waiting, sitting, browsing, receiving a service, eating, exercising or moving through the space.
That does not mean every indoor location is automatically a good advertising location. Screen position, venue layout, visibility and installation practicality all matter.
How LocalLoop approaches venues
LocalLoop is building its first network in Newport. Potential venues and proposed screen positions are assessed before installation progresses.
We look at whether the position makes sense for the format, whether installation is practical and whether the venue fits the network commercially. Site-specific requirements are checked before physical installation.
That process does not mean we can promise how many people will see an advert. We will not publish audience figures until there is evidence to support them.
What appears on the screen?
LocalLoop manages a controlled advertising rotation. Our current base operating assumption is ten advertiser slots per screen. That is an operating model, not a claim that every screen currently has ten live advertisers.
Creative still matters
The screen is only the delivery mechanism. People should be able to understand who the advertiser is, what they offer, why it matters and what to do next.
Six questions to ask before buying indoor advertising
- Where exactly is the screen?
- Is that location relevant to my business?
- How is advertising inventory controlled?
- What will my advert actually look like?
- What am I financially committing to?
- What evidence or reporting will I receive?
What does LocalLoop cost?
Standard advertiser price: £89/month per advertising placement.
The standard plan is rolling monthly. Cancel before your next renewal and service continues to the end of the paid period.
A placement can be reserved for £50. That reservation payment is credited against the first month. The remaining £39 is collected when the campaign goes live, when £89 monthly billing begins. If LocalLoop cannot provide a suitable placement, the £50 reservation can be refunded.
Indoor advertising is not magic
Putting an advert on a screen does not guarantee a sale. Neither does printing a leaflet, buying a social impression or appearing in a search result.
The useful question is whether the placement has a sensible role in the way your business wants to build local visibility.
Related: What is DOOH advertising? · Local advertising guide · How LocalLoop works
Explore LocalLoop advertising.
See how LocalLoop works and what a local advertising placement includes.