We select
Potential host venues and proposed screen positions are assessed rather than treating every available wall as inventory.
We check
Proposed installations and relevant requirements are reviewed before physical installation progresses.
We control
LocalLoop manages advertising inventory and the content displayed on its screens.
We review
Advertising creative is prepared for the format and reviewed before activation.
We confirm
Campaigns are activated against suitable confirmed inventory.
We operate
LocalLoop manages the screens, content rotation, maintenance and technical support.
We measure
As the live network develops, we will report evidence that can genuinely be collected and substantiated.
We don't invent
We will not publish audience, reach, campaign-performance or ROI claims unless we have evidence to support them.